The unique journey of a monster craftsman: from local culture to a sustainable future
The unique journey of a monster craftsman: from local culture to a sustainable future
On the night before the Lunar New Year holiday, we received a special surprise – we were awarded the "Style Master 2024 Monster Craftsman" award. This recognition is not only a reward for UUIN's efforts, but also a recognition of the philosophy we have always adhered to. 
Looking back on our journey of growth, we've never ceased exploration and innovation. With a unique perspective and steady progress, UUIN draws inspiration from local culture, history, and art, reinterpreting traditional beauty with modern language. We believe that the transmission of beauty comes not only from visual stunningness, but also from a deep understanding and respect for the cultural roots behind it. Within this, sustainable development is the only path we must adhere to in order to maintain this beauty. Only by operating sustainably can we convey this unique aesthetic further and longer.
Throughout this journey, we deeply understand that without the support of our partners, colleagues, and friends, UUIN would not be what it is today. Every encouragement and every suggestion has become our driving force and source of inspiration. We sincerely thank all our partners who have been with us all along the way. It is your trust and support that has enabled us to remain courageous and resolute in the face of challenges.
We also want to express our special thanks to the Style Master judging panel for their discerning eye. Their unique taste and vision have brought this year's Monster Craftsman competition a truly exceptional lineup, allowing us to witness even more like-minded, creative, and passionate individuals. While the path we're on may not be smooth, it's precisely these bumps and challenges that make our journey richer, more insightful, and more surprising.
We would like to extend our sincerest congratulations to the 8th Monster Craftsmen Class of 2024:
- UUIN founders : Liu Yanchun, Liu Zichao, Lin Hongyu
- Founders of Dezhu Group : Huang Qiongzhi and Huang Delun
- ZEN ZEN THÉ Founder : Lan Dacheng
- WOK by obondd Founder and Chef : Liu Mingjie, Zeng Zhihuai
- Goldfish Brain
- Craftsman : Li Yusheng
- Director : Xu Hanqiang
These talented and creative partners are not only witnesses to our shared pursuit of a better life, but also vital partners in creating even greater possibilities for the future. The road ahead may be filled with unknowns and challenges, but we firmly believe that as long as we embrace our passion for beauty and our commitment to sustainable living, every step will be a wonderful adventure.
We are still on the road ahead, with unlimited enthusiasm and dreams, to meet more unknown challenges and opportunities.
#I blame therefore I am
#monsteroftheyear2024
#SustainableLife is happening
Let us move towards a bright future together in the most interesting, beautiful and intelligent way.
Photography @hughvchen